Hi Reader! The holiday rush is approaching fast, and if you’re running a business (hello, you!) you know shipping season can feel like a wild ride. I’ve pulled together all the best tips in my latest blog post: “Shipping Tips for Small Businesses for a Smoother Holiday Season”. Inside you’ll discover how to … prep your supplies so you’re not scrambling at the last minute streamline your process so packing + posting becomes easier set clear expectations with customers so you’re not fielding...
about 1 month ago • 1 min read
January is the best time to reflect on what worked (and what didn’t) last year. A quick business audit can help you figure out where to focus your energy in 2025...and it's always a real eye-opener! If you've never done a business audit, then you're in good company. It's not nearly as scary as it sounds (no, it has nothing to do with a tax audit!), and it gives you an incredible insight on how you can optimize your sales and success. In this blog post, I walk you through how to conduct a...
11 months ago • 1 min read
I know, I know—goal setting can sometimes feel overwhelming. But setting the right goals for your handmade business can be the difference between feeling stuck and seeing real progress. If goal setting isn't your "thing", that just means maybe you haven't yet found a system that works for you. Trust me, this is not a "one size fits all" kind of deal! In this guide, I share a simple framework to help you set realistic, achievable goals that will keep you motivated all year long. It’s not just...
11 months ago • 1 min read
We’re all feeling the pinch these days Reader, and as makers, it’s crucial to make sure our product pricing is both competitive and profitable. When was the last time you sat down and really evaluated your pricing strategy? It's ok, it's ok...you're not alone – and I've got ya covered! In this blog post, I talk about how to reassess your pricing for the new year. The key takeaway? Your prices need to reflect not just the cost of materials, but also the value of your time and expertise. Here...
11 months ago • 1 min read
A fresh new year is here, and if you’re anything like me, you’re itching to kick things off with clarity and purpose. January is the perfect time to get your goals in line and set the stage for a successful year. One of the easiest ways to start? Creating a content calendar. Trust me, having a plan for your social media, emails, and blog posts will not only keep you consistent but also keep your audience engaged. (I break it all down in this blog post!) Here are 3 quick tips to get started on...
11 months ago • 1 min read
Black Friday, Small Business Saturday, and Cyber Monday are just around the corner, and it's the perfect time to level up your handmade business with a virtual pop-up shop! 🎉 Whether you're launching a new product line, offering limited-time bundles, or clearing out seasonal inventory, a virtual pop-up shop allows you to: ✅ Reach customers far beyond your local area✅ Create a sense of urgency with exclusive, time-limited offers✅ Interact with your audience in a fun, engaging way 👉 Click here...
about 1 year ago • 1 min read
The holiday season is here, and it’s prime time for handmade businesses like yours to shine! With so many customers looking for that perfect gift, there’s a unique opportunity to connect with them in a powerful way. Ever wondered what really drives customers’ holiday buying decisions? It’s all about the psychology of gift-giving—and understanding it can be your secret weapon for boosting sales. Imagine this: your customer is scrolling, looking for a gift that’s not just any gift but something...
about 1 year ago • 1 min read
Picture this: it’s mid-January, and while most people are packing up their holiday stuff, you’re still seeing orders rolling in. Wouldn’t that be amazing? This kind of loyalty doesn’t just “happen,” though; it’s all about making meaningful connections now, when customers are most engaged. Step 1: Get Personal (Not Salesy!) Think about your last awesome customer experience. It probably wasn’t a “buy more!” email or an upsell pitch. It might’ve been something small—a “thank you for your...
about 1 year ago • 2 min read
Not sure how you feel about it Reader, but for me, October went by in a blink! We are officially in the beginning of what will no doubt end up being last-minute holiday making panic (#iykyk), so this is going to be one of those “I need to take my own advice” kinds of emails. Holiday selling season is more than just dollars and cents: this is PRIME time for you to be building your customer list and getting your website in order so that you can kick off 2025 strong. Going into these next...
about 1 year ago • 1 min read