🎄✨How to Tap into Holiday Sales with Psychology!


The holiday season is here, and it’s prime time for handmade businesses like yours to shine! With so many customers looking for that perfect gift, there’s a unique opportunity to connect with them in a powerful way.

Ever wondered what really drives customers’ holiday buying decisions?

It’s all about the psychology of gift-giving—and understanding it can be your secret weapon for boosting sales.

Imagine this: your customer is scrolling, looking for a gift that’s not just any gift but something personal, meaningful, and special. Handmade sellers like you have a serious advantage here; you’re creating exactly the kind of pieces that make people feel connected. But… there’s a strategy behind making sure they click “add to cart.”

Curious to know more about using gift-giving psychology to maximize your holiday sales? I break it all down in my latest blog post! 🎁

👉 Read the full post here to get actionable tips and ideas to try this season!


Let’s make this holiday season your most profitable yet!


Here's what's going on this month for Marketing School for Makers members!

💻 PC Call

All Marketing School for Makers members

Our live Perfect Customer (PC) Call will take place via Zoom on Tuesday April 15 at 12pm EDT

👯‍♀️ 1:1 Calls with Lucy

Marketing Masters members exclusive

Our monthly live 1:1 coaching calls with Lucy will take place via Zoom on Tuesday April 22 starting at 10:30am EDT

💰 Finance Call

Marketing Masters members exclusive

Our monthly finance call with Jeanne will take place via Zoom on Monday, April 28 at 2pm EDT


Lucy at Bloom

✂️ Your go-to resource for learning how to find more of the people who will LOVE your art, so that you can sell more of your handmade products with lots of confidence – and WAY less hustle!

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