The holiday season is here, and it’s prime time for handmade businesses like yours to shine! With so many customers looking for that perfect gift, there’s a unique opportunity to connect with them in a powerful way. Ever wondered what really drives customers’ holiday buying decisions? It’s all about the psychology of gift-giving—and understanding it can be your secret weapon for boosting sales. Imagine this: your customer is scrolling, looking for a gift that’s not just any gift but something personal, meaningful, and special. Handmade sellers like you have a serious advantage here; you’re creating exactly the kind of pieces that make people feel connected. But… there’s a strategy behind making sure they click “add to cart.” Curious to know more about using gift-giving psychology to maximize your holiday sales? I break it all down in my latest blog post! 🎁 👉 Read the full post here to get actionable tips and ideas to try this season! Let’s make this holiday season your most profitable yet!
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✂️ Your go-to resource for learning how to find more of the people who will LOVE your art, so that you can sell more of your handmade products with lots of confidence – and WAY less hustle!
January is the best time to reflect on what worked (and what didn’t) last year. A quick business audit can help you figure out where to focus your energy in 2025...and it's always a real eye-opener! If you've never done a business audit, then you're in good company. It's not nearly as scary as it sounds (no, it has nothing to do with a tax audit!), and it gives you an incredible insight on how you can optimize your sales and success. In this blog post, I walk you through how to conduct a...
I know, I know—goal setting can sometimes feel overwhelming. But setting the right goals for your handmade business can be the difference between feeling stuck and seeing real progress. If goal setting isn't your "thing", that just means maybe you haven't yet found a system that works for you. Trust me, this is not a "one size fits all" kind of deal! In this guide, I share a simple framework to help you set realistic, achievable goals that will keep you motivated all year long. It’s not just...
We’re all feeling the pinch these days Reader, and as makers, it’s crucial to make sure our product pricing is both competitive and profitable. When was the last time you sat down and really evaluated your pricing strategy? It's ok, it's ok...you're not alone – and I've got ya covered! In this blog post, I talk about how to reassess your pricing for the new year. The key takeaway? Your prices need to reflect not just the cost of materials, but also the value of your time and expertise. Here...