💻 New year, fresh start: Let’s audit your biz!


January is the best time to reflect on what worked (and what didn’t) last year. A quick business audit can help you figure out where to focus your energy in 2025...and it's always a real eye-opener!

If you've never done a business audit, then you're in good company. It's not nearly as scary as it sounds (no, it has nothing to do with a tax audit!), and it gives you an incredible insight on how you can optimize your sales and success.

In this blog post, I walk you through how to conduct a year-end audit to identify opportunities for growth.

Spoiler alert: It’s all about making smart tweaks that have a big impact.

Here are 3 key areas to focus on in your audit:

🔄 Review your best-selling products and analyze what made them successful

🔄 Identify areas where you can cut costs without compromising quality

🔄 Evaluate your marketing channels to see which ones are driving the most sales.

We’re going to be focusing on auditing our business and optimizing for sales in our student group next month: click here if you’d like to join in, or hit reply if you have questions!

Here's what's going on this month for Marketing School for Makers members!

💻 PC Call

All Marketing School for Makers members

Our live Perfect Customer (PC) Call will take place via Zoom on Monday November 17 at 11:30am ET

👯‍♀️ 1:1 Calls with Lucy

Marketing Masters members exclusive

Our monthly live 1:1 coaching calls with Lucy will take place via Zoom on Tuesday November 25 starting at 10:30am EDT

Seasonal tip:

Make sure you take note of USPS shipping deadlines! Add enough time for you to package and process your orders in time for them to arrive before the holiday.


Lucy at Bloom

✂️ Your go-to resource for learning how to find more of the people who will LOVE your art, so that you can sell more of your handmade products with lots of confidence – and WAY less hustle!

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