✂️ Your go-to resource for learning how to find more of the people who will LOVE your art, so that you can sell more of your handmade products with lots of confidence – and WAY less hustle!
💻 New year, fresh start: Let’s audit your biz!
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January is the best time to reflect on what worked (and what didn’t) last year. A quick business audit can help you figure out where to focus your energy in 2025...and it's always a real eye-opener! If you've never done a business audit, then you're in good company. It's not nearly as scary as it sounds (no, it has nothing to do with a tax audit!), and it gives you an incredible insight on how you can optimize your sales and success. In this blog post, I walk you through how to conduct a year-end audit to identify opportunities for growth. Spoiler alert: It’s all about making smart tweaks that have a big impact. Here are 3 key areas to focus on in your audit: 🔄 Review your best-selling products and analyze what made them successful 🔄 Identify areas where you can cut costs without compromising quality 🔄 Evaluate your marketing channels to see which ones are driving the most sales. We’re going to be focusing on auditing our business and optimizing for sales in our student group next month: click here if you’d like to join in, or hit reply if you have questions!
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Lucy at Bloom
✂️ Your go-to resource for learning how to find more of the people who will LOVE your art, so that you can sell more of your handmade products with lots of confidence – and WAY less hustle!
I know, I know—goal setting can sometimes feel overwhelming. But setting the right goals for your handmade business can be the difference between feeling stuck and seeing real progress. If goal setting isn't your "thing", that just means maybe you haven't yet found a system that works for you. Trust me, this is not a "one size fits all" kind of deal! In this guide, I share a simple framework to help you set realistic, achievable goals that will keep you motivated all year long. It’s not just...
We’re all feeling the pinch these days Reader, and as makers, it’s crucial to make sure our product pricing is both competitive and profitable. When was the last time you sat down and really evaluated your pricing strategy? It's ok, it's ok...you're not alone – and I've got ya covered! In this blog post, I talk about how to reassess your pricing for the new year. The key takeaway? Your prices need to reflect not just the cost of materials, but also the value of your time and expertise. Here...
A fresh new year is here, and if you’re anything like me, you’re itching to kick things off with clarity and purpose. January is the perfect time to get your goals in line and set the stage for a successful year. One of the easiest ways to start? Creating a content calendar. Trust me, having a plan for your social media, emails, and blog posts will not only keep you consistent but also keep your audience engaged. (I break it all down in this blog post!) Here are 3 quick tips to get started on...