After working directly with makers for over 15 years now, I see one common mistake that costs your business thousands in sales.

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Changing this one thing will instantly make your product stand out and be more desirable to shoppers, increasing your sales and making you more money.

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If you were in the market for high-quality artisan-made soap, which photo would you click on in search?

Crummy product photos are costing makers thousands in sales each year.

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Having high-quality product photos is essential to selling online and essential to the growth of your business.

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Here are several reasons why…

First Impressions: When a potential customer comes across your product online, the first thing they will see is your product photo.

High-quality product photos can…

• make a great first impression
• grab the customer’s attention
• make them want to learn more about your product.

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Increase Perceived Value: A high-quality product photo can increase the perceived value of a product and suggest that the product is well-made and of high-quality itself. (meaning you can charge more money)

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Professionalism: High-quality product photos demonstrate a level of professionalism and attention to detail, which can increase customer trust and confidence in your brand.

Customers are more likely to purchase from a seller who presents their product in a professional and polished manner because the perception is that this professionalism extends into the brand as a whole.

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Showcasing Product Detail: Customers want to know what they are buying and how it will make their life better.

High-quality product photos can showcase the product’s unique features, colors, textures, and details. When a product photo is clear and detailed, it gives the customer a better sense of what they’re buying and can help to reduce uncertainty or confusion about the product.

This can help customers make informed purchasing decisions, leading to increased confidence and a greater willingness to pay a higher price as well as reduce the likelihood of returns or negative reviews.

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Competitiveness: E-commerce has become increasingly competitive, and high-quality product photos can help your products stand out in a crowded marketplace.

When customers are comparing similar products from different sellers, high-quality product photos can be the deciding factor in their purchasing decisions.

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Shareability: Customers are more likely to share and promote products with high-quality product photos on social media. This can increase your brand’s visibility and attract new customers.

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When it comes to e-commerce, customers often make purchasing decisions solely based on product photos.

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I will argue that this makes product photos the most critical element when it comes to your success selling online.

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What are your current photos communicating to potential customers?

Do they…

• Grab attention
• Set you apart
• Build trust
• Communicate important details
• Show how amazing your products actually are

If your product photos need a serious makeover, then get started with my friend Kristina Nicole’s 5-Day Challenge, L.I.G.H.T.

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Learn more & register for the challenge today by clicking here!

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Psst: Let's connect on Instagram!

This is where I share stories, scoop, and even more tips about being a rockstar creative business owner ❤️

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